Required Qualification:

• Professional qualification, or evidence of training/development in social media marketing.

Other Selection Criteria (skills, knowledge and experience):

• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Flickr etc.) and how they can be deployed.
• Ability to effectively communicate information and ideas in written and verbal format.
• Exceptional writing skills and ability to tailor content to platform.
• Ability to build and maintain client relationships.
• Strong community management experience.
• Avid practitioner and follower of evolving best practices and market trends in social media.
• Expert at leveraging social media analytics to improve performance and impact.
• Strong organizational skills, including the capacity to multitask while maintaining attention to accuracy/details.
• Ability to provide an opinion and explanation, receive critique, coordinate messaging, and create design balancing multiple dynamics.

Reports Directly to:

Marketing Supervisor

Position Summary:

The Social Media Manager is in charge of everything related to the company’s social media presence and performance. The role is responsible for planning and implementing a content marketing programme which increases brand awareness with our core target markets through the effective use of social media channels. This will include developing and implementing content marketing campaigns appropriate to the channel being used, monitoring social media channels to respond appropriately to posts, comments, and identifying issues that require escalation.

KEY RESPONSIBILITIES:

• Manage and grow the Company’s presence on all social media channels including but not limited to Facebook, Twitter, Instagram and YouTube.
• Manage the development of or creating engaging digital content for social media channels – which may include videos, memes, blogs, photos, personal testimonies, infographics, etc.
• Ensure content has a high visual and influential impact and meets relevant corporate guidelines.
• Develop and deliver social media optimization (SMO).
• Stay current with social media trends and best practices.
• Research opportunities for new social marketing platforms and select adapt current process to fit client needs.
• Contribute to the communications and marketing planning across the whole organization.
• Lead daily community management across all central brand social media outposts.
• Liaise with internal stakeholders on community management queries/issues.
• Ensure all content is on brand (working across all channels), whilst managing customer expectations as appropriate.
• Use Google Analytics and other data sources to assess impact efficiency of social media activity
• Continually survey the social media landscape to identify new platforms, research and analyze trends/opportunities to grow reach/opportunities to connect or convert core target audience.
• Perform other duties as assigned by the Management.